Ernan Roman is President of NY based Ernan Roman Direct Marketing (ERDM).
Ernan is recognized as the industry pioneer who created the Integrated Direct Marketing and Opt-In Marketing methodologies. He was named to “B to B’s Who’s Who” as one of the 100 most influential people in Business Marketing by Crain’s B to B Magazine.
He is also the co-author of “Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing” and author of “Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales”.
ERDM provides marketing consulting services for innovative Fortune and Small / Medium companies. Clients include Microsoft, NBC, Walt Disney, Reliant Energy, Bio-Rad Laboratories, Hewlett-Packard, IBM, United States Postal Service, AmieStreet.com, Progressive Hydraulics, Inc., Golden Rule Insurance and Starwood Hotels.
ernan@erdm.com
www.erdm.com
Keywords: CRM, Relationship Marketing, Integrated Marketing Communications , Customer Relationship Marketing, Direct Marketing, Marketing Research